14:I[94367,["/_next/static/immutable/chunks/4370mg0uq-myq.js","/_next/static/immutable/chunks/0q7ni_ir0mogv.js","/_next/static/immutable/chunks/0q9_4lzwjwc3f.js","/_next/static/immutable/chunks/1p8rnjckwz-06.js","/_next/static/immutable/chunks/3zikwth1q5z_-.js","/_next/static/immutable/chunks/0eigul57_x91p.js","/_next/static/immutable/chunks/3r0kxtkfnobr8.js","/_next/static/immutable/chunks/260mvqou7a4l3.js","/_next/static/immutable/chunks/14bkwvgoktej3.js"],"NewsDetailPage"] 15:Te72,

The Institute of Teaching and Research in Ayurveda (ITRA), Jamnagar, has been conducting a month-long series of public awareness, healthcare, research, and scientific activities to mark the 11th Ayurveda Day. The campaign focuses on Ayurveda, healthy lifestyles, nutrition, preventive healthcare, and scientific research, with 2,577 beneficiaries reached through the activities conducted so far.

Ayurveda Day provides an opportunity to promote awareness about traditional approaches to health, preventive care, nutrition, and healthy lifestyles. As part of this year's observance, ITRA has combined community outreach with academic and scientific programs, extending activities beyond its campus to schools, Anganwadis, educational institutions, old-age homes, women's institutions, Armed Forces establishments, and industrial areas.

The outreach program has included health check-up camps, medical camps, nutrition awareness sessions, and senior citizen healthcare activities. Programs have also been conducted for schoolchildren and at Anganwadis, along with medicinal plant plantation activities aimed at connecting communities with aspects of Ayurveda and the environment. Between 7 and 22 September, health awareness programs were conducted across Army, Air Force, Navy, and CISF establishments, as well as educational, women's, and industrial institutions. Ayurveda diet awareness was also promoted through street plays at 11 public places, further extending the campaign to the wider community.

Alongside public outreach, ITRA organized several scientific and academic activities, including research presentations, laboratory quality-control training, the Qiaxcel Connect demonstration and training, a Microbiome workshop, and the Kayaprabodhini Webinar. These programs provided opportunities for students, researchers, and professionals to engage with scientific and academic aspects of Ayurveda.

The campaign also included several activities aimed at young people, such as the “Ancient Staple, Modern Plate” reel competition, Yuva Sansad, Student Ambassador Programme, National Essay and E-Poster competitions, Run for Ayurveda, and Master Chef Cooking Competition. A seminar on New Media and Digital Communication in Ayurveda was also organized as part of the youth-focused program. According to Prof. Dr. Tanuja Nesari, Director, ITRA, the Ayurveda Day campaign brings together health, nutrition, research, education, environment, and youth participation while promoting Ayurveda as a holistic and preventive approach to health.

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